There are many SEO tips out there for people doing flash, but sometimes all these tips still keep some people in the dark on how this is really implemented. Some people say Flash can now be read by search engines, and you should not worry about it. Some say just use swfObject, and others say use sIFR and you should be good. For me I am not going to recommend any specific tool or script framework. You can use what works best for you. I am just going to talk about the SEO issues of running a full Flash website and it’s corresponding solutions. And to explain this better I’ve created a Flash demo site that implements most of the concepts enumerated in this blog post. This may appear more like a tutorial than a blog post, so expect this to be a bit lengthly. I plan to make this a bit detailed because I get the same questions over and over again from SEO clients who we give consultations on how to fix their Flash issues and this blog post shall serve as a good reference our clients could always go back to. So I talk about the following:
Enumerate the SEO issues with Adobe Flash.
Give the solutions to the SEO Flash issue.
And explain why our recommendation is a good solution to the Flash SEO problem.
Issue 1: A full Flash website is not an option?
Probably some SEO professionals have recommended this to you in the past. Just do not make the whole website in flash. Simply because you cannot optimize it in the same way you would optimize HTML. Although this statement is true, this does not mean just because a website is made all in Flash, it cannot be optimize to rank well for a keyword.
Recommendation: Our solution to doing SEO on complete full Flash websites
If Flash really helps in your website’s user experience and can help users in a way that helps in the overall selling/marketing of your products and services, then there is a good reason to keep Flash on your website.
Always note that doing SEO for a non-Flash website is easier to do, which translates to lesser working resources and just might also mean a lower price tag. Some SEO companies may not have any difference in pricing for Flash and non-Flash website, and this simply means their price is already adjusted to expect the worst or they are probably not aware yet of the SEO challenges of a Flash website.
The bottom line is, if Flash helps in making your customers happy or increasing sales, then keep it, otherwise remove it. And if you do keep it, be prepared for the challenges in SEO.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment